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Getting to Why: Delighting consumers by making them feel truly understood.
Product
PRODUCT
We have big ambitions, but every journey starts with the first step.
That is why we have decided to make every major milestone in this journey into a capability. Read on to see if the capabilities we are offering can help you understand the crucial whys to achieving your strategic goals.
Embedding-as-a-service
You have a lot of data and want to mine it for data-driven decisioning. In this case we help by ingesting and processing your data (in your own cloud if preferred) and transforming it into a highly accessible format that lends itself optimally to the decisioning processes you’re looking to implement.
You need data-driven decisioning capability but do not have access to the data required. We can help with that as well, as we license different data sources that in combination can inform most data-driven decisioning processes. If we don’t have the data yet, we’ll find it together.
About us
ABOUT US
Synthesi was founded by a trio with more than 30 years of experience processing heterogeneous, massive scale data for real-time decisioning



Kasper Skou
Miguel Araújo
Zé Pedro Marques
For 25 years technology has helped us personalize experiences at a massive scale. These efforts have mainly been centered around understanding the interests and affinities of each consumer in order to tailor communication and other interactions with the individual.
With the Large Language Model revolution we can take this a step further and get to what’s really important: the Why.
Why is this consumer on your site? Why is she interested in your product? Why is she about to leave you for a competitor?
This is what we help organizations across any vertical understand with the power of AI.
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