SYNTHESI CORPORATE PRIVACY POLICY
Last Updated: December 1, 2025
This Privacy Policy describes how Synthesi collects, shares, and uses Personal Information from and about you in a business-to-business capacity, such as when you visit our corporate website, receive marketing communications from us, submit an application for employment, or utilize any dashboards or internal tools we make available to our business users (collectively, our “Corporate Services”), and your rights and choices regarding your Personal Information.
This Policy only applies to our Corporate Services and does not apply to Personal Information we collect or process in connection with the operation of our advertising technology services and data products. To review our privacy policy for those services, please visit the Synthesi Services Privacy Policy.
TABLE OF CONTENTS
-
Collection of Personal Information
-
Use of Personal Information
-
Disclosure of Personal Information
-
Aggregated and De-Identified Information
-
Geographic Scope
-
Not dezigned for minors
-
Data Security
-
How Long We Retain Personal Information
-
Opt-Out Requests
-
Your Privacy Choices
-
Process for Submitting Privacy Requests
-
Revisions to this Privacy Policy
-
How to Contact Us
-
Collection of Personal Information
We collect information in two ways: information you provide voluntarily when interacting with us and information that is collected automatically, as described below.
A. Information You Voluntarily Provide
-
Contact Information. Name, business address, telephone number, email address, and your contact preferences.
-
Professional Details. Job title, department, and role within your organization.
-
Communications. Content of emails or messages you send to us, including inquiries via our website, blogs, event registrations, demo requests, or marketing sign-ups.
-
Account Credentials. Information required to create and manage an account, such as username, password, and API credentials (e.g., keys or tokens) for secure integration.
-
Job Applicant Information. If you apply for a position, we collect your resume, employment and education history, and other information typically required during the application process, including background check details where permitted by law.
B. Information Collected Automatically
We use a limited number of technologies, such as cookies, pixels, tags, and scripts, to collect certain information about your activity when visiting our website or using our Corporate Services. The specific types of Personal Information automatically collected include:
-
Device and Browser Information. Such as your IP address, browser type, device type, and operating system.
-
Location Information. An approximate location based on your IP address (not precise).
-
Usage Information. Basic details about your visit, including the date and time, pages viewed, and referring services. We also maintain logs for business users to help diagnose and resolve technical issues. These logs may include IP addresses, endpoints accessed, and error details.
-
Marketing Information. If you receive an email or other marketing communication from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our website).
Analytics Information. We use analytics tools to understand general usage of our website and Corporate Services and how to improve them.
C. Access to Information Collected by Third Parties
We may receive access to your Personal Information collected by other sources, including online advertising networks and analytics providers, social media platforms, and companies such as data aggregators who may provide us with access to marketing lists to supplement the data collected directly from you as a visitor to our website or a user of our Corporate Services.
D. Sensitive Personal Information
We do not knowingly collect or use sensitive Personal Information through tracking technologies, and we do not use it for marketing. If you are a job applicant, employee, or business user, you may choose to provide sensitive information as part of your interaction with us (for example, during the hiring process or account setup). We only use this information for the purpose for which it was provided or as required by law. Where applicable, we will obtain your consent before using sensitive data for any new purpose.
2. USE OF PERSONAL INFORMATION
We use Personal Information for the following business and commercial purposes:
A. Business Purposes
-
Operating our services for our business customers.
-
Communicating with you and responding to inquiries.
-
Ensuring security and preventing fraud or unauthorized activity.
-
Complying with legal obligations and responding to lawful requests.
-
Managing job applications and employment-related processes.
-
Supporting business transactions such as mergers or acquisitions.
-
Any other purpose disclosed at the time of collection or as permitted by law.
B. Commercial Purposes
We may use Personal Information for direct marketing or targeted advertising (“Marketing Activities”). When we disclose Personal Information to the commercial recipients listed below for Marketing Activities, it may be considered a “sale” or “share” under privacy laws. If recipients use the data only on our behalf and under contract, they are considered business recipients, not commercial recipients.
3. DISCLOSURE OF PERSONAL INFORMATION
We may disclose your Personal Information to the following categories of recipients:
A. Business Recipients
-
Processors and Service Providers. We disclose Personal Information with our service providers that provide business, professional, or technical support. These providers are contractually required to use Personal Information only to perform services for us.
-
Third Parties as Part of Corporate Transactions. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
-
Legal and Compliance. We may disclose Personal Information when necessary to comply with applicable laws or legal requests, enforce our contract terms, protect our operations and rights, ensure the safety of our users and others, or respond to valid requests from governmental or law enforcement authorities.
Other Third Parties. We will disclose your Personal Information to other third parties at your direction or with your consent.
B. Commercial Recipients
-
Analytics Providers. We may share Personal Information with analytics vendors to help us understand usage and improve our Corporate Services.
Marketing Partners. We may share Personal Information with vendors that assist with Marketing Activities, such as email platforms or advertising networks.
4. Aggregated and De-Identified Information
We may aggregate or de-identify Personal Information so it can no longer identify you or your device. We may use or share this information for any lawful purpose and will not re-identify it except as allowed by law.
5. Geographic scope
Our Corporate Services, including this website, are intended for use only within the United States. By using the Corporate Services, you acknowledge that your Personal Information may be transferred to, stored, and processed in the United States which may not provide levels of data protection equivalent to those of your home jurisdiction.
6. NOT DESIGNED FOR MINORS
Our Corporate Services are not intended for users under 18. Parents or legal guardians who believe we have collected their child's information should contact us at privacy@synthesi.com for removal.
7. DATA SECURITY
We maintain reasonable safeguards to protect the security, confidentiality, and integrity of your Personal Information. However, no electronic storage or Internet transmission method is completely secure, and we cannot guarantee absolute security.
8. How Long We Retain Personal Information
We will retain your Personal Information for as long as reasonably necessary to provide you with the Corporate Services. If you opt out as described in this Policy, we may still retain and use certain information as needed to deliver the business services you request, or as permitted or required by law (for example, for legal compliance, auditing, or accounting purposes).
9. OPT-OUT Requests
A. Unsubscribing from our Marketing Emails
We may occasionally send you marketing emails. You can opt out anytime by following the instructions in our emails or contacting us at privacy@synthesi.com. Even if you opt out, we may still send emails related to our ongoing business relationship.
B. Your Choices Regarding Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience. You can limit these technologies by declining to consent or electing to opt-out, but this may affect functionality. Please note that cookie settings apply only to the browser and device you use. If you clear your cookies, switch browsers, or use a different device, you will need to set your preferences again.
I. Manage Cookies via our Cookie Consent Tool
You can manage your preferences using our cookie consent tool. If you decide to change your preferences at a later date, you can do so by clicking on the “Cookie Choices” link at the bottom of our website. Please note that essential cookies cannot be disabled.
II. Manage cookies via your browser, device, or application setting
You may also opt-out of the automatic collection of Personal Information through your settings in your browser or mobile device. Each browser and device manufacturer is different, so check your settings in each browser or device to learn how to set your privacy preferences.
III. Enable the Global Privacy Control
We support the Global Privacy Control which is a preference you can set in your web browser or in certain applications to inform the pages you visit that you do not want to be tracked. To set up GPC, visit the Global Privacy Control page. If you use different browsers or applications, you will have to enable the signal on each browser or application.
IV. Opt-Out of Advertising Cookies Using Third Party Tools
To learn more about interest-based advertising and how to opt out, you can visit the Digital Advertising Alliance (DAA) for opt-out tools and the Network Advertising Initiative (NAI) for educational resources. These organizations are independent of Synthesi, and we do not control their tools or the choices they provide. Using these tools may reduce interest-based ads but will not eliminate all advertising.
10. Your privacy choices
Individuals may have certain rights regarding their Personal Information under privacy laws that apply based on their location. These rights generally include the ability to access, correct, delete, or limit the use of Personal Information, and in some cases, opt out of specific types of processing such as targeted advertising.
We currently operate in the U.S. market, where certain state laws grant individuals rights over their Personal Information, including the ability to access, correct, delete, or opt out of certain data uses. We comply with applicable U.S. state privacy laws, including those in California, Colorado, Connecticut, Virginia, Texas, Oregon, and others that have enacted consumer privacy protections. For general information on U.S. state privacy laws, you may visit the IAPP U.S. State Privacy Legislation Tracker (an independent resource; we do not control its content). As new privacy laws take effect and we expand our services into additional countries or markets, we will continue to update our practices accordingly.
Depending on your place of residence and the privacy laws that apply to you, you may have certain rights regarding your Personal Information. These rights are subject to specific conditions, limitations, and exceptions under applicable laws.
Right to Opt Out of Certain Data Uses. You may opt out of the sale or sharing of your Personal Information, or its use for targeted advertising (also known as “cross-context behavioral advertising” in California).
Right to Delete. You may request that we delete Personal Information we have collected from you, subject to legal exceptions. We may retain certain data to comply with legal obligations, including maintaining a suppression list to honor your deletion request.
Right to Know / Access. You may request information about the Personal Information we collect, including categories of data, sources, purposes, recipients, and specific pieces of Personal Information we hold. Some states also allow you to request a list of third parties with whom your data has been shared.
Right to Data Portability. You may request access to your Personal Information in a portable format, where technically feasible. If you submit a portability request, we will delete your data in accordance with our deletion process.
Right to Correct. You may request correction of inaccurate Personal Information we maintain about you, subject to verification. Correction requests are processed in accordance with our deletion procedures.
Right to Appeal. If we deny your request, you may have the right to appeal our decision. If your appeal is denied, you may be able to escalate the matter to your state’s Attorney General or privacy regulator.
11. PROCESS FOR SUBMITTING PRIVACY REQUESTS
Please see Section 9 of this Policy to exercise your opt-out rights.
To exercise any other applicable privacy right under this Policy, please contact us at privacy@synthesi.com with your request. Please put the statement “Privacy Rights Request” in the subject field of your email and provide us with your state of residence.
Authorized Agents. If allowed by state law, you may designate an authorized agent to submit a privacy request on your behalf. We may verify both your identity and the agent’s authority, which may include contacting you or requesting documentation.
Verification. For most requests other than opt-outs, we are required to verify your identity and state of residence before processing your request. This may involve requesting additional information. If we are unable to verify your identity or the agent’s authority, we may decline the request as permitted by law.
Fees. We do not charge a fee to process your request unless it is excessive, repetitive, or manifestly unfounded. If a fee is necessary, we will notify you in advance. Some state laws may limit the number of requests you can make within a 12-month period.
Our Response. We will respond to your request within the timeframe required by applicable law (typically 45 days, with extensions as permitted). If additional time is needed, we will notify you within the initial response period and explain the reason for the extension. If we are unable to fulfill your request in full, we will provide an explanation.
Right to Appeal. If we deny your request, residents of certain states have the right to appeal our decision. To submit an appeal, please email privacy@synthesi.com and include:
-
Your original request
-
Our response to your request
-
The reason for your appeal
We will respond within the required timeframe. If you are not satisfied, you may contact your state’s Attorney General or privacy regulator:
-
Find your State Attorney General: https://www.naag.org/find-my-ag/
California residents can also contact the California Privacy Protection Agency: https://privacy.ca.gov/california-privacy-rights/your-right-to-privacy/
Please note this Privacy Policy only applies to our Corporate Services. If you wish to submit a privacy request in connection with our collection or use of consumer Personal Information with the Services we provide to our business customers, please review the Synthesi Services Privacy Policy.
12. REVISIONS TO THIS PRIVACY POLICY
Synthesi may change or update this Privacy Policy at any time. Changes will be posted on this website. If you have an account with us for our Corporate Services and we change this Privacy Policy in a material way, we will provide appropriate notice to you.
13. HOW TO CONTACT US
You can contact us at privacy@synthesi.com or by mail at the following address:
Synthesi Inc.
1131 Campus Dr.
Morganville, NJ 07751
USA
Prior versions:
February 4, 2025
